America's Best Franchise

This is one of dozens of directories that catalogs hundreds of franchises and so, it needed to stand out from those other portals in both UI and UX. The searching process was simplified. The intent of the imagery and overall design was to convey a non-robotic, but helpful, fresh and fun service that would also appeal to the emotional aspect of a business decision.

My Role
UI Design

Wheat Creative
UI Design, Front-End Development
UI Design, Front-End Development